How I read 25 books a year with ADHD

A top performing email I wrote to sell a productivity a course:

Headline: How I read 25 books a year with ADHD

Split Test: Can’t focus when reading? There’s a cure

Subtext: In order to focus, you don’t always need pills…sometimes you just need a free app…

Revelation:

Hi [Insert name here]

What if I told you there’s an app that could solve most of your concentration issues?

You’ve heard of it and there's a good chance you use it daily.

But no one uses it correctly and it’s the only reason why I enjoy reading.

It’s called Microsoft Edge.

CTA: It’s ranked number 2 on my list of “Top 5 Tools, to Kill Procrastination”

If you want to know the number 1 best anti-procrastination tool, reply to this email with “what’s number 1?”

Lesson: Microsoft Edge has a built-in gym for your concentration….

Let me explain.

Microsoft Edge has a PDF-reader with text-to-speech.

If you’re anything like me, you can never concentrate on audiobooks.

Someone could swap the audiobook with ASMR tree sounds and you wouldn’t even notice.

But physical books aren’t much better.

It takes about 5 minutes of pain to read just 1 page.

And even then, you were thinking about something else the entire time anyway. You don’t even

remember what you just read.

So what’s the solution?

Do both at the same time.

Microsoft Edge has realistic human voices reading the book to you.

At the same time, it highlights the corresponding text.

This does 3 things for your concentration:

1. It annihilates your ability to multitask and get distracted

If you’re looking at the screen you can’t be looking anywhere else.

If you’re listening to the audio with headphones in, you can’t be listening to anything else.

You’re no longer reading on autopilot….

Whilst actually, listening to the gossiping girls at the table next to you at Starbucks.

2. You remember more of what you read

Why not use more than one of your senses to learn something?

Studies show that people do better in memory tests if they do this.

In this case you’re using both your sight and hearing to learn.

Rather than just using one or the other.

Think about it. You can fill up a bathtub much faster if you turn both the taps on.

3. And most importantly……It trains your focus like a gym

At the gym, every rep makes you a bit better at lifting weights.

In Microsoft Edge, every time you get distracted you rewind one paragraph.

And you want to concentrate better the next time.

This is so you don’t have to keep rewinding it.

So the next time, you try harder to concentrate.

And it eventually gets easier.

This works because the book doesn’t pause itself, for you, if you get distracted.

Unlike physical books, that let you take all the time in the world.

When I started doing this, I would rewind like 12 times a page.

2 years later and I do it once a page.

That’s the power of Microsoft Edge.

I now get distracted so much less often.

CTA: I know you’re gonna close this email and never actually do this, even though you want to.

If you’re tired of procrastinating on everything you want in life and want a list of 5 solutions, I’ll make it easy for you:

Reply to this email with “p”

That’s it. One letter.

Let’s start small and never put off anything ever again.

Have a great day.

-          [Name of Client]

PS. Tune in tomorrow at 11AM and I’ll tell you how I lost 10 pounds of fat by playing Overwatch. Set an alarm so you don’t miss it.