Your email subject line is overrated - Pay attention to this instead

Subject: Is your subject line killing your open rate?

Subhead: There’s probably a different reason

Alternative headline: Your email subject line is overrated

Alternative Subhead: Pay attention to this instead

Over the years I’ve seen some truly awful subject lines in my spam folder.

I can’t share examples here. (Gmail might think it’s my original content and send this email to spam.)

But just picture obscene amounts of exclamation points and “once-in-a-lifetime” opportunities.

I’ve seen so many “once-in-a-lifetime” opportunities that I’m starting to think that email marketers exaggerate their claims (shocking, right?).

Here’s a question to think about, though:

Do you sometimes see these “spammy” email headlines in your main inbox? (outside of the promotions and spam folders.)

If the answer is yes, you probably already realise this lesson:

When it comes to deliverability… there are much more important factors to consider than the subject line and content.

Subject lines are just the tip of the “deliverability iceberg”:

Don’t worry if you haven’t heard a lot of these terms before.

Just know that below the surface of the iceberg…

…there’s a whole other universe of factors that affect deliverability.

That’s why the best email in the world could still end up with an 11% open rate…

Or a request from a Nigerian prince could end up with a 30% open rate (if he’s a deliverability expert or uses [software name]).

Don’t get me wrong…subject lines and content can still affect your open rate and you should still pay attention to them.

But people often use them as an excuse to procrastinate on more important factors.

Even implementing 2 or 3 of these “below the surface” techniques could massively boost your clicks.

And with all else being equal…it’s hard to imagine a world where more clicks doesn’t result in more customers.

If you’d like to implement this into your email marketing you have two options:

Option A: Learn it yourself.

My free PDF, "[PDF Name] is an easy starter guide to bypassing the spam and promotions folder.

Option B: Let me do it on your behalf.

Let’s schedule a time to discuss how we can improve your inboxing…

…without needing to add anything to your daily to-do list.

Reply to this email with ‘A’ or ‘B’ and I’ll send you over the relevant link.

Happy inboxing, and till next time…

[Client Name]

PS. Is there anything specific about email marketing, automation or deliverability that you’re struggling with?

Let me know and it could be the topic for one of my future emails.

Help me, help you.